Joseph Ashford is the founder of Bournemouth, UK-based investment firm K4 Global, which has holdings in various industries. He helps leaders find their footing and target their ideal audience as a marketing consultant and public relations master. His entrepreneurial background is littered with lessons gleaned from the trenches. He discusses his story and offers advice to anyone thinking about joining the fight.
Joseph Ashford: For any entrepreneur, this can be one of the most challenging goals to achieve. If you’re beginning to start, making money is perhaps the most important thing on your mind. So, how do you think about your company in terms of giving rather than taking, especially if you’re under pressure to perform quickly? As difficult as it can be, Ashford credits his success on scouring chances where his experience and talent complement the venture. K4 Global was founded on assisting other businesses in realizing their full potential.
Bournemouth: This entails more than simply locating technically proficient individuals. When it comes to hiring, skills and experience are critical, but finding people who believe in the venture is also crucial. It’s scarce for an entrepreneur to be successful if they are surrounded by people who are there because they ‘have to’ rather than because they understand the company’s goal.
The epidemic has shown a great deal about the economy, particularly the human race’s adaptability. According to Joseph Ashford, staying at home has created trends that are unlikely to diminish anytime soon. How we buy, work, and even eat has changed dramatically, and leaders need to keep these trends in mind when making significant decisions.
Bournemouth: Entrepreneurs are, by definition, intense individuals. They’ve been tasked with creating something from nothing, having nothing more than raw ingredients to work with. There’s no one-size-fits-all solution, and the disappointments that come with failure can be more than a setback.